Support Day 2026 in Pardubice: A Day Full of Inspiration, Customer Care and Practical Experience
On 27 May 2026, I had the opportunity to attend the 9th edition of Support Day in Pardubice, considered the largest Czech conference focused exclusively on customer care and customer experience. The conference took place at the Congress Centre Pardubice and once again confirmed why it has built such a strong reputation among entrepreneurs, e-commerce businesses and customer support professionals over the years.
Attendees had the chance to hear talks from leading practitioners and take away practical tips that can be applied immediately in their own businesses. From the moment I arrived, it was clear that this was not a typical conference full of theory and marketing phrases. The atmosphere was open, friendly and highly professional at the same time.
Business owners, customer care managers, online store operators and people who communicate with customers every day all met in one place. This mix of different perspectives created a unique space for networking, inspiration and the sharing of practical experience.
A conference built on real experience
The organisation of the whole event was at a very high level and it was obvious that the team behind Support Day has extensive experience in running this kind of event. The biggest added value of the conference was its practicality. Every speaker shared specific experience, real examples and approaches that can be used immediately in practice.
That is exactly why Support Day is so popular among entrepreneurs. These were not generic motivational talks, but real know-how from people who achieve top results in their fields and also understand the day-to-day challenges companies face in customer care.
Mário Roženský and practical AI in support
One of the main reasons I was looking forward to the conference was the talk by Mário Roženský, founder of SupportBox and the key face of the entire event. Mário has long shown that customer care is not a cost, but an investment. In his talks, he repeatedly emphasises that quality customer care can be one of the strongest competitive tools any company has.
At the conference, he presented practical uses of artificial intelligence in customer support and showed not only its possibilities, but also the most common mistakes companies make when implementing AI. His presentation was full of concrete examples from practice and was one of the most interesting parts of the entire day.
Petr Boroš and the power of post-purchase communication
Another major contribution came from Petr Boroš, founder of Retino. His talk left one of the strongest impressions on me during the whole conference. Retino is now one of the best-known Czech companies focused on claims management, returns and after-sales care in e-commerce, and their approach shows that complaints do not have to be a problem, but rather an opportunity to build customer trust.
Petr Boroš presented interesting data from mystery shopping across more than two hundred online stores and showed how much post-purchase communication influences whether a customer returns. Many companies invest heavily in marketing and acquiring new customers, while underestimating what happens after the order is placed. According to him, that is exactly where the biggest opportunities for growth appear.
One idea from his talk stayed with me in particular. Customers often do not remember that everything was perfect. They mainly remember how a company reacted when a problem occurred. Complaints, returns and handling complications are exactly the moments that decide whether a customer remains loyal to a brand.
Inspiration from other brands and industries
A very inspiring talk also came from Adriana Skotalová of Růžový slon, who showed how to build customer trust even in segments considered sensitive or demanding. It was fascinating to see how important a human approach, empathy and the ability to understand customer needs really are.
Another interesting perspective came from Martina Konfrštová of Partners Banka, who presented the process of designing products and services from the customer’s point of view. She showed how important it is to create services that feel intuitive, simple and natural. Companies often think about what they want to offer instead of starting from what customers actually need.
What I took away from Support Day
Personally, I took several important insights away from the conference. Above all, customer care is no longer just about answering emails or phone calls. It is part of the entire business strategy. Every contact with a customer creates an experience that influences the future relationship with the brand. Whether it is a purchase, a complaint, a return or a simple question, every interaction counts.
I was also very pleased by how many inspiring people I met throughout the day. Networking was a natural part of the event, and many conversations were just as valuable as the talks themselves. It reminds you that most companies face similar challenges and that sharing experience can often bring more useful insight than hours spent searching for solutions alone.
If I had to summarise the entire conference in one sentence, I would say that Support Day is not just a conference about customer care. It is a conference about building relationships, trust and long-term business success. I left Pardubice not only with new knowledge, but above all with the motivation to keep improving customer experience and to remember that behind every order, email or call there is a real person.
High-quality customer care is also one of the values on which Golden Life is built. We believe trust is created not only by product quality, but also by how a brand behaves when a customer needs guidance, reassurance or help with choosing the right product. That is why events like this are such valuable inspiration for how we keep improving our communication.
If you want to discover Golden Life products and the approach behind our brand, take a look at our current range. Behind every product is a commitment to quality, clarity and fair customer care.
Lucka
Author of articles on brand, communication and customer experience
Lucka has long focused on brand communication, customer experience and topics that connect quality products with genuine customer care. In her writing, she focuses on clarity, a human approach and practical experience from real business practice.